Email Marketing Strategies to Use with SMS Marketing
Novotransas allows you to identify your core target prospects and send them your messages by Mailing, E-mailing, SMS or Telemarketing. By relying on the 30 million qualified optin profiles in its network, Novotransas also allows you to enrich and make your database more reliable on additional fields: e-mail, telephone number, postal address, appetite, etc. Specializing in the rental of targeted files and data enrichment, Novotransas supports you in your multichannel strategy.
Email marketing has been around for a while, so it makes sense that the channel has some tried-and-true, data-backed strategies. Marketers adopting a new channel like business texting may even feel wary of leaving behind their learnings—but email marketing techniques don’t need to go to waste. In fact, many of them can be applied to SMS marketing, too.
Some email marketing strategies don’t apply to SMS marketing, of course. For example, texts don’t need catchy subject lines because they simply don’t have them—and SMS has a 98% open rate anyway, so the message will most likely be opened no matter what the first few words are. Since business texts can’t support HTML images like emails do, there is no need for marketers to worry about designing aesthetic texts. (NB: texting a link to a stunning HTML email can be a great way to sidestep plain messages).