What’s a market research survey?
Glad you asked. A market research survey is a way of gaining information, insights and attributes about your target consumers, so you can better understand them and what makes them tick. More information, means more knowledge, means more understanding – helping drive more successful campaigns.
But market research surveys don’t just help you improve your targeting and create a campaign that has impact. They provide valuable insight into the feelings, attitudes and preferences of your audience – guiding everything from concept testing and launching new products to the solidification of your brand positioning and customer satisfaction.
7 steps to a successful market survey
- Set a clear goal
- Know who to survey
- Get help from some survey savvy people
- What’s the best way to get answers to your survey?
- It’s all in the execution
- Analysis is the answer
- Uncover the bigger picture